How To Generate Sales Through Outbound Telemarketing Services?

For today’s SMEs, acquiring customers by addressing their specific “pain-areas” through customized tools such as contact center software solutions becomes a critical reason of success. In today’s competitive world, most small or medium business possesses the same technical and product knowledge to work with major companies, consumers and expand their business. Therefore, the better you utilize available tools such as an Outbound Telemarketing, Lead Generation and Branding methods, the more the actual difference. A small business can adopt the following steps to generate hot leads/sales.

• Get a Fresh Database of your customers

To start with, you need a good database of contacts of decision makers. Hire a Business Analysis Expert and tell them to prepare a list of companies as per the market segment. Then, conduct a proper analysis and identify their business-segment pain areas through Google, LinkedIn and Social media. Once a database is prepared, scan it and upload the excel sheet in call center software solutions (in case you do not have, you can upload them on Google Sheet for permanent storage).

• Get a Good Telemarketing and Sales Team onboard

Without the best sales team, your sales efforts will fail. An efficient and aggressive business will need both automated and manual methods to maximize productivity and revenue shares. If your team operates by using an outbound call center software, the manager can upload the database sheets and maintain data security by creating permissions to upload or download any further excel sheet by any agent. Managers can also assign the database of contacts to different teams through a few clicks just like working on Gmail Interface.

• Before you make your first sales call

It is the time to go through each lead and prepare a customized e-mail template through info graphics or animated videos (Starts as low as $5 from sites like Fiverr). These templates must address business lead’s pain areas and how your business can help to resolve them. This is the MOST IMPORTANT aspect to generate sales. It means you care for their business. 

Manager can prepare standard email templates for each business and upload them in a cloud environment through cloud contact center software. Emails should be short, crisp and mobile-friendly. You can send survey forms to further collect and strengthen your knowledge about the “pain-areas”

For example - A car research company can send survey forms and info graphics to normal customers and OEM to get more insights.

• Prepare separate questionnaire for each business

Once you have received responses from your prospective email customers, it is time to prepare a questionnaire for each business. A good inside sales manager can prepare separate questionnaires and greetings for each business and upload them in the call center software for their agents. Hence, agents will be able to maximize the benefits of converting the prospective leads to opportunity or even sales. Through cloud customer service software, managers can check LIVE calls, upload training videos, and send feedback forms to each agent.

These steps will definitely help to acquire you more customers. It is important that your customer service, and the digital marketing team ensure to build your brand by recording videos of your happy customers and upload them on your site, social media or YouTube to maximize the efforts of your outbound marketing team. 

It is observed that many businesses are using automated software to check previous customer records and qualify leads in a better way. Implementing tools such as the best telemarketing software to maximize outbound telemarketing service team efforts is of utmost importance.